March 21, 2005

If the Customer Says The World Was Created in Six Days, Than it Must Have Been

I think that many people go most of their lives only ever hearing rumors this thing called 'science.' What is that?

Increasingly people are finding themselves asking "Do you want fries with that?", smiling and signalling to co-workers to spit in a hamburger. This trend makes it hard to say 'no' to customers. After how can you argue with the profit motive? Certainly not by making people uncomfortable.

Take for instance IMAX. The big, big screen films are expensive products produced mainly for consumption by museums. They are feeling pressure from these same institutions to avoid controversial subjects like The Big Bang, evolution and geology. How is it possible that institutions that exist only to educate the public decide against that interest? It has something to do with the crowd of angry Jesus-freaks that can show up on a moments notice whenever you say "Darwin" three times. But more than that I think it has to do with the fact that most museums are school field trip destinations and while most school boards have managed to keep evolution out of he classroom, they can't keep it out of the museums. If someone in a small test audience thinks a movie about deep sea vents is blasphemous, it's very likely a PTA mom or sadder still some bawling scripture quoting fourth-grader will make a scene about a museum and effectively keep it off the list of destinations for a generation.

While these people manage to make every educational professional they can find walk on egg-shells, countries that aren't as squeamish about science will continue to innovate at a higher rate then us and we will continue to think the customer is right as we squirt mayo onto chicken sandwiches and ask "what would you like to drink with that?"

Posted by Spicolli' at March 21, 2005 7:32 PM